"Can you design us a suite of low cost high reliability products for our customers to use with our product? We know that the price needs to be as low as possible to keep cost of ownership of our device as low as possible to encourage maximum sales?"
Product: Suite of board to board sockets in SMT and THP
Application: Consumer audio
Quantity: 6,000,000 over 3 years
Issues: The market price of available sockets with spring contacts will prohibit sales of the OEM product. Lower cost tuning fork contacts may cause technical problems. The suite needs to be suitable for SMT or THP or straight or right angle applications
Solution: Design a suite of products to meet the customer's requirement using the same housing and contact design throughout to minimise cost in all areas
Design brief to delivery: 10 weeks
Tooling cost: $43,000
Tooling refunded: The products design met our customers brief first time, on time, and met target pricing