"We can't find a connector to do what we want. We need a one piece SMT connector to accept and release a 6mm x 6mm x 1mm memory module. Can you design a custom connector that meets our needs and costs less than 10 cents?"
Product: SMT socket for ultra miniature memory module
Application: Low cost consumer IT
Quantity: 8,000,000pcs p/a
Issues: No product currently exists to meet the application requirements. The module was designed to be hard soldered to a PCB but could be reused with the use of a connector, but only if appropriately priced
Solution: Design a one piece connector.
Due to the need to minimise material, maximise yield and the practicalities of handling such a small connector in such high volumes we selected a fully automated insert molding process
Design brief to delivery: 12 weeks
Tooling cost: $5,000
Result: The product design met our customers brief first time, on time, and beat the target pricing